A solopreneur is an entrepreneur who runs a business as a one-man or one-woman shop. This is different from a sole proprietorship for two reasons. First, you’ve made a decision not to hire employees. Second, you intend to engage in innovative business ideas. This makes you a contemporary entrepreneur who solves problems in innovative ways, both within your business operations and for your customers.
The first iteration of my business, Purple Pen Writing Services, was a very traditional copywriting and resume writing service business. This iteration of Purple Pen Writing Services is not only positioned as a high-quality startup marketing service business, but also generates revenues by providing written products you can download or order. These two relatively small tweaks changed me from a sole proprietor to a solopreneur.
By definition, solopreneurs don’t hire employees, so they are responsible for every aspect of their business. In some cases, this means contracting with others to receive needed services, like choosing an accounting service or a marketing agency to handle some of your business tasks. Nevertheless, you are the single, solitary go-to person and the only real decision maker. The businesses you contract with may advise you, but the final decisions are yours to make.
This means you need to be able to understand marketing well enough to market yourself successfully. This also means you need to learn marketing from someone who understands the business choices you’ve made. There are a lot of sources of information out there. In my experience, you’d need to sift through a lot of inappropriate information to find the nuggets and jewels you need to have your best chance at marketing your solopreneurship successfully.
As a marketer and a solopreneur, it’s easier for me to identify what you need to know and to share my knowledge and experience—my wisdom—with you to help you get the most value in the shortest amount of time. A series of blog posts could do it, and those will be available shortly, but a book designed for you will do it better—again, less sifting is better.
That’s why I’m writing Marketing for Solopreneurs. You are part of a unique segment of the economy and you need and deserve information that’s tailored to your unique needs and interests. That is what I’m creating. For you and for all the solopreneurs like you, this book will provide the marketing information you need to create a stellar solopreneurship.