If you own and operate your own business, then chances are you’re an expert in what you do. You may not be the biggest expert in the industry or the most knowledgeable person in your field, but you are an expert compared to your customers. This expertise is not only the key to running your business; it is also the key to transforming your business into a solopreneurship.
Knowledge has value. As a business owner, you have knowledge your customers and clients lack. You share this knowledge in the form of the products and services you offer. You can also share this knowledge in other ways that deliver value to your customers and clients, while also capturing value for yourself.
Consider the many people who have established successful, if unexpected small businesses using their knowledge. People have started businesses that revolve around their couponing expertise. Others have started businesses that revolve around their fashion sense. Still others have started businesses based on their thorough knowledge of fantasy sports. And some have started businesses that revolve around their knowledge of dating techniques. These people have found ways to share their expertise that deliver value to their followers and capture value for themselves.
Business owners that offer more traditional products and services have done the same thing. They use their expertise to deliver value to their customers and clients and they capture value for themselves in the process. This is what it means to become an expert in our information-driven economy.
A lot of people are experts relative to the customers and clients they serve, but many of them are not seen as experts by their customers and clients. You become an expert by showcasing your expertise in ways that your customers and clients can appreciate. You do this on blogging platforms, in newsletters, on social media sites, and on your website. You showcase your expertise by providing content that delivers information, insight, opinions, and advice your customers and clients can use. As they come to rely on you for more than products and services, they come to see you as the expert you truly are—and that is an exchange of value that can transform your business.
The process is simple, but that doesn’t make it easy. Over the course of this week, I’ll share the information you need to become the expert your customers and clients crave.