The practical application of marketing often requires you to weave multiple techniques together simultaneously. Copywriting and graphic design are interwoven with social media marketing. Copywriting and videography are interwoven with book trailers. Content marketing and sales funnels are interwoven with self-publication. In the real world, very few marketing techniques are applied on their own.
One of the services of the publicity firm I use, Ascot Media Group, is to release a distribution requesting speaking engagements. This isn’t a service I have used, but based on the results I have received from their other services I’m inclined to think it would be a good investment to increase a writer/speaker’s exposure. This step would combine publicity and speaking to create a more impactful marketing campaign.
My mother-in-law is a nurse practitioner. While she does contribute written work to newsletters, writing isn’t a major part of her expanded practice. Speaking is. As a nurse practitioner, she works at an understaffed clinic that is insufficiently funded. This clinic meets the medical needs of people who are economically and socially underprivileged. I’ve never asked how much she makes there, but I am under the distinct impression that she’s underpaid compared to her contributions, yet her concern is more for her patients and the overwhelming demands on her fellow workers than for her pay. Yet, after a recent visit, I couldn’t help but wonder what would happen if she were to invest in publicity and speaking solicitation services.
Thinking about my mother-in-law and the nature of interwoven marketing has me re-thinking a few things. Lately, when I’ve had more time than energy, I’ve been re-thinking a lot of things. But it all comes down to what you interweave to create the effect you want and where your focus lies.