Marketing for Solopreneurs

  • Before You Plan

    Any time you create a business plan—or any kind of plan you intend to use with your business—there are things you have to ask yourself before you even really begin. Every plan you make is a chance to change direction, but you need to think through some of the basics before you should try that. […]

  • Why Marketing for Solopreneurs?

    A solopreneur is an entrepreneur who runs a business as a one-man or one-woman shop. This is different from a sole proprietorship for two reasons. First, you’ve made a decision not to hire employees. Second, you intend to engage in innovative business ideas. This makes you a contemporary entrepreneur who solves problems in innovative ways, […]