The Marketing Ideal

  • With the help of a parachute, you make the leap you need.

    Embrace the Unexpected

    Solopreneurs make their way in the world by running their own businesses without the benefit of employees. This empowers them to become flexible and versatile. However, a common staple of the solopreneur existence is their reliance on “platform” organizations to deliver a larger volume of work for them to do. Platform organizations are those businesses […]

  • You don't have to get your posts one by one.

    The Top 8 Benefits of Blogging by Batch

    Please note that this service is no longer available due to a contractual conflict. Many business blogs fail to live up to the hype. It’s not because blogging doesn’t work. It’s because the way these businesses implement their blogs doesn’t work. There are a variety of ways of generating blog posts, including using inside help, […]

  • I'm ending my detour!

    Ending My Hiatus

    I’ve been on an unofficial hiatus for almost a year now, but it’s time for that to end. Without going into too many details, I have experienced several health-related setbacks over the last year. When I was first diagnosed with fibromyalgia, I handled the changes in my life and energy levels fairly well. As incidents […]

  • Martin Luther King Jr. Monument

    The Tightrope Walk of Respect

    Recently, Baltimore was rocked by riots. This isn’t the first time in recent history that riots have hit our newsfeeds like clanging bells. This isn’t the first time there’s been disagreement as to whether those bells were the sounds of freedom ringing or the blare of war sirens warning us to duck and cover. This […]

  • Keyhole

    Fit Content to Purpose

    You have a purpose. You have a need your marketing must fill. You have expertise you want to share. You have ideas you want to reveal. Your content can help you share your expertise and your content can help you reveal your ideas, but it is only content marketing if it also fills your marketing […]

  • Training

    Adding Training to Your Offerings

    Training is simply expertise presented as education or instruction designed to develop the thoughts, habits, and behaviors of someone with less experience or information on a subject or activity. As a business, you represent a substantial amount of expertise that may be of benefit to colleagues, peers, clients, and customers. By harnessing that expertise into […]

  • Resume

    Should You Have a Branded Resume?

    When you go out looking for work, you may need to show off your qualifications. There are many ways to do this, of course, but one of the standard methods is to share a branded resume with your clients. But what exactly is a branded resume? When you’re applying for a traditional job, you want […]

  • Hunting

    Getting Out of the Downtime Dumps

    When you’re short on customers, it’s hard not to feel like a failure. The hardest part of running your own business is that bills come whether you’re working or not. Since you don’t get paid to sit around and do nothing, you have to go out and get the customers you need. Luckily, there are […]

  • Handshake

    Meeting New Customers

    Many of the independent writers I know are introverted by nature, and I’m no exception. We work in the confines of our own homes, writing our hearts out. On paper, we seem bold and courageous, knowledgeable and confident. But we may seem like something else in person. So, we go with our strengths and we […]

  • Expert

    Expertise-Driven Content Marketing

    You’ve decided to share your expertise to improve your business prospects. You’ve settled on a brand for your messages. Now, it’s time to start creating and releasing content. As an expert, your job is to create content that delivers value to your customers and your clients through the lens of your brand. It’s a fairly […]

  • Expert

    Branding Your Expertise

    Before you start shouting out your expert knowledge, you need to take some time to seriously consider what you have to offer and what you’d like to accomplish. The way you choose to share your expertise and the way you try to attract an audience should reflect the brand you would like to create for […]

  • Expert

    Becoming an Expert

    If you own and operate your own business, then chances are you’re an expert in what you do. You may not be the biggest expert in the industry or the most knowledgeable person in your field, but you are an expert compared to your customers. This expertise is not only the key to running your […]